Work

Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2020.102288

Authors: Preeti Nayal, Neeraj Pandey, Justin Paul

Institutions: Institute of Management Technology, Indian Institute of Management Mumbai, University of Puerto Rico System

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3112955880

FWCI: 6.442

Cites: 117

Cited by: 48

Related to: 10