Work

#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics

Year: 2017

Type: article

Source: Journal of brand strategy

DOI: 10.69554/vyrn2807

Authors: Artemisia Apostolopoulou, Scott Branvold, Jacob J. Pearson, David P. Synowka

Institution: Robert Morris University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3113048860

FWCI: 0.795

Cites:

Cited by: 5

Related to: 10