Work

“Fight or flight”: coping responses to brand hate

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2019-2519

Authors: Oula Bayarassou, Imene Becheur, Pierre Valette-Florence

Institutions: Qatar University, Centre d'Etudes et de Recherches Appliquées à la Gestion, Université Grenoble Alpes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3115409470

FWCI: 9.024

Cites: 105

Cited by: 109

Related to: 10