Work

The role of machine learning analytics and metrics in retailing research

Year: 2020

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2020.12.001

Authors: Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo, Neil Bendle, Praveen K. Kopalle

Institutions: Western University, Ivey Business School, City University of Hong Kong, University of Georgia, Dartmouth College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3115832142

FWCI: 5.157

Cites: 101

Cited by: 65

Related to: 10