Work

To Use the Obvious Choice: Investigating the Relative Effectiveness of an Overexposed Celebrity

Year: 2012

Type: article

Author: Subhadip Roy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W311775530

FWCI: 2.139

Cites:

Cited by: 22

Related to: 10