Work

Customers focus and impulse buying at night markets

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102434

Authors: Chih-Chin Liang, Annie Pei-I Yu, Thi Hong Le

Institutions: National Formosa University, National Chung Cheng University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Awards: The Relationship between Impulsive Decision and Promotion on Online Purchase, The Pattern of Brainwave on the Decision of Queue

OpenAlex ID: W3118090713

FWCI: 5.154

Cites: 136

Cited by: 41

Related to: 10