Work

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Year: 2021

Type: article

Source: Service Industries Journal

DOI: 10.1080/02642069.2020.1867542

Authors: Faizan Ali, Seden Dogan, Muslim Amin, Kashif Hussain, Kisang Ryu

Institutions: University of South Florida, Ondokuz Mayıs University, Taylor's University, Sejong University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3118831433

FWCI: 13.56

Cites: 128

Cited by: 83

Related to: 10