Work

Validation of a Chinese version of the Perceived Coolness Scale among Chinese college students

Year: 2021

Type: article

Abstract: Coolness is considered important for new product adoption but little is known about how consumers in different cultures perceive coolness, or if perceived coolness affects their willingness to buy a new product. We translated and validated a Chinese version (C-PCS) of the Perceived Coolness Scale (PCS) for new smart devices, using data from 307 undergraduate college student participants. The PCS initially comprised the four dimensions of originality, subculture, attractiveness, and utility, but utility was not included in the final version of the PCS. In contrast, we included all four dimensions in the CPCS. Our results show that the C-PCS had good internal consistency and satisfactory structural validity. In addition, each of the four dimensions of perceived coolness predicted participants' purchase intention for new smart devices.

Source: Social Behavior and Personality An International Journal

DOI: 10.2224/sbp.9573

Authors: Lin Liu, Jian Li, Jinnan Wu, Tingting Zhu

Institutions: Anhui University of Technology, Central South University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3120928954

FWCI: 0.23

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Cited by: 1

Related to: 10