Work

How to join the unicorn club? An investigation of brand building and communication strategies among start-ups

Year: 2019

Type: article

Author: Carola Mauck

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3121002331

FWCI:

Cites: 45

Cited by:

Related to: 10