Work

Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.12.042

Authors: Iris K.L. Goh, Ravi Pappu, P. Monica Chien

Institution: The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Queensland

OpenAlex ID: W3121065320

FWCI: 2.987

Cites: 43

Cited by: 20

Related to: 10