Work

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Year: 2011

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1782055

Authors: Andrew Ching, C. Robert Clark, Ignatius J. Horstmann, Hyunwoo Lim

Institutions: Johns Hopkins University, HEC Montréal, University of Toronto, York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3121839989

Cites: 47

Cited by: 6

Related to: 10