Work

The Priming Effect of Price Display and Banner Advertising on Online Consumers’ Price Sensitivity

Year: 2020

Type: dissertation

Abstract: University of Minnesota M.S. thesis. August 2020. Major: Design, Housing and Apparel. Advisor: Hye-Young Kim. 1 computer file (PDF); viii, 157 pages.

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Jiye You

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3121982662

Cites: 211

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Related to: 10