Work

Brands as Relationship Partners: Warmth, Competence, and In-Between

Year: 2011

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2011.10.003

Authors: Susan Fournier, Claudio Alvarez

Institution: Boston University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3121988901

FWCI: 17.4

Cites: 101

Cited by: 419

Related to: 10