Work

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Year: 1995

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299505900305

Authors: Jagdish Agrawal, Wagner A. Kamakura

Institutions: California State University, East Bay, University of Pittsburgh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3122354189

FWCI: 14.4

Cites: 30

Cited by: 958

Related to: 10