Work

Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories

Year: 2011

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-011-0253-6

Author: G. Tomas M. Hult

Institution: Michigan State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3122388495

FWCI: 31.84

Cites: 167

Cited by: 210

Related to: 9