Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Year: 2009
Type: article
Source: Journal of Marketing
DOI: 10.2139/ssrn.1406506
Institutions: INSEAD, INSEAD, INSEAD, University of Pennsylvania
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3122753270