How Promotions Work: Scan*Pro-Based Evolutionary Model Building
Year: 2002
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.321003
Institutions: University of Groningen, Massey University, Yale University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3122875165