Work

Understanding Online Customers’ Ties to Merchants: The Moderating Influence of Trust on the Relationship between Switching Costs and E-Loyalty

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

Authors: Michelle Carter, Ryan Wright, Jason Bennett Thatcher, Richard Klein

Institutions: University of Nebraska at Omaha, University of Massachusetts Amherst, Clemson University, Florida International University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3122899100

Cites: 57

Cited by: 7

Related to: 10