Work

Television ad-skipping, consumption complementarities and the consumer demand for advertising

Year: 2017

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-017-9192-y

Authors: Anna E. Tuchman, Harikesh S. Nair, Pedro M. Gardete

Institutions: Northwestern University, Stanford University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124374086

FWCI: 7.42

Cites: 49

Cited by: 62

Related to: 10