Work

Factors leading to group identification: A field study of winners and losers

Year: 1998

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199801)15:1<23::aid-mar3>3.0.co;2-p

Authors: Robert J. Fisher, Kirk Wakefield

Institutions: University of Southern California, University of Mississippi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124408002

FWCI: 22.27

Cites:

Cited by: 574

Related to: 10