Work

Hard Sell versus Soft Sell: A Comparison of American and British Advertising

Year: 2013

Type: article

DOI: 10.4324/9781315799513-16

Author: Basil G. Englis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124500237

FWCI: 0.734

Cites:

Cited by: 15

Related to: 10