Work

Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

Year: 2003

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp13-1&2_14

Authors: Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay

Institutions: Columbia University, McGill University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124504243

FWCI: 11.73

Cites: 45

Cited by: 145

Related to: 10