Work

Ethnographic and Exploratory Study of Passengers Perceived Factors Towards the Airport Advertising

Year: 2021

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: Palvi Jearth, Gurcharan Singh, Shikhil Munjal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124600872

FWCI:

Cites: 43

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Related to: 10