Work

The Benefits of Bundling Strategies

Year: 2000

Type: article

Source: Schmalenbach Business Review

DOI: 10.1007/bf03396614

Authors: Torsten Olderog, Bernd Skiera

Institutions: Witten/Herdecke University, Goethe University Frankfurt

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3124602108

FWCI: 7.475

Cites: 20

Cited by: 59

Related to: 10