Work

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Year: 2010

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Michaela Draganska, Daniel Klapper

Institutions: Stanford University, Goethe University Frankfurt

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124842827

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