Work

Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge

Year: 2014

Type: preprint

Study design: Systematic Review

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2485240

Authors: Shkodran Zogaj, Ulrich Bretschneider

Institution: University of Kassel

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3124897216

Cites: 45

Cited by: 31

Related to: 10