Work

The Effect of Deal Knowledge on Consumer Purchase Behavior

Year: 1994

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379403100107

Author: Aradhna Krishna

Institution: Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3125313541

FWCI: 7.105

Cites: 23

Cited by: 49

Related to: 10