Work

Size and Share of Customer Wallet

Year: 2007

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.71.2.094

Authors: Rex Yuxing Du, Wagner A. Kamakura, Carl F. Mela

Institutions: University of Georgia, Duke University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3125548754

FWCI: 35.42

Cites: 51

Cited by: 132

Related to: 10