Work

The Malleable Self: The Role of Self-Expression in Persuasion

Year: 1999

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379903600104

Author: Jennifer L. Aaker

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3125623877

FWCI: 24.69

Cites: 51

Cited by: 1,273

Related to: 10