Work

Quantifying nation equity with sales data: A structural approach

Year: 2012

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2012.06.005

Author: Junhong Chu

Institution: National University of Singapore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministry of Education - Singapore

Award: G8633245146

OpenAlex ID: W3125841157

FWCI: 10.03

Cites: 56

Cited by: 31

Related to: 10