Work

Advertising as a Search Deterrent

Year: 2013

Type: article

Source: The RAND Journal of Economics

DOI: 10.1111/1756-2171.12209

Author: Chengsi Wang

Institutions: University of Mannheim, Monash University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Deutsche Forschungsgemeinschaft

Award: G577476671

OpenAlex ID: W3125888352

FWCI: 2.971

Cites: 26

Cited by: 22

Related to: 10