Work

Make product placement work for you: Get less exposure

Year: 2021

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2021.02.034

Authors: Michael Neale, David Corkindale

Institutions: The University of Adelaide, University of South Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3127440271

FWCI: 3.906

Cites: 32

Cited by: 27

Related to: 10