Work

Marketing Payback: Is Your Marketing Profitable?

Year: 2005

Type: book

Author: Robert Shaw

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3127904382

FWCI:

Cites:

Cited by: 12

Related to: 10