Work

The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

Year: 2021

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2020-0343

Authors: Ruijuan Wu, Yan Li

Institutions: Tianjin University of Technology, Capital University of Economics and Business

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3128041537

FWCI: 2.528

Cites: 63

Cited by: 18

Related to: 10