Work

Determinants of the Malaysian Cars Brand Loyalty: Mediating Effect of Brand Satisfaction

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Industrial Integration and Management

DOI: 10.1142/s2424862221500172

Authors: Khaled Ali Ahmed Alfakih, Ummi Naiemah Saraih, Serhan A. Al-Shammari, Mohammed Abdulrab, Anis ur Rehman, Yaser Hasan S. Al-Mamary

Institutions: Universiti Malaysia Perlis, University of Ha'il

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3128367692

FWCI: 2.068

Cites: 125

Cited by: 11

Related to: 10