Work

Customer comeback: Empirical insights into the drivers and value of returning customers

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.01.017

Author: Matthijs Meire

Institutions: Centre National de la Recherche Scientifique, Lille Économie Management

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3128829014

FWCI: 2.068

Cites: 52

Cited by: 12

Related to: 10