Work

The Concept of Marketing Mix

Year: 1964

Type: article

Author: H Borden Neil

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3129098657

FWCI:

Cites:

Cited by: 90

Related to: 10