Work

Selfless First Movers and Self‐Interested Followers: Order of Entry Signals Purity of Motive in Pursuit of the Greater Good

Year: 2021

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1002/jcpy.1228

Authors: Ike Silver, Brooke A. Kelly, Deborah A. Small

Institutions: University of Pennsylvania, Association of American Medical Colleges

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3129443522

FWCI: 4.826

Cites: 49

Cited by: 38

Related to: 10