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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Year: 2021

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2021.02.001

Authors: Daniel Villanova, Anand V. Bodapati, Nancy M. Puccinelli, Michael Tsiros, Ronald C. Goodstein, Tarun Kushwaha, Rajneesh Suri, Henry Ho, Renee Brandon, Cheryl Hatfield

Institutions: University of Arkansas at Fayetteville, University of California, Los Angeles, University of Bath, University of Miami, Georgetown University, George Mason University, Drexel University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3129509609

FWCI: 11.49

Cites: 80

Cited by: 75

Related to: 10