Work

A commentary on “the role of services in the future”

Year: 2021

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2020.1860687

Author: J. Joseph Cronin Jr

Institution: Florida State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3129558378

FWCI: 2.068

Cites: 44

Cited by: 10

Related to: 10