Work

More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102504

Authors: Eunsoo Baek, Zhihong Huang, Seung Hwan (Mark) Lee

Institutions: Hong Kong Polytechnic University, Toronto Metropolitan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Hong Kong Polytechnic University

OpenAlex ID: W3129707653

FWCI: 2.757

Cites: 54

Cited by: 17

Related to: 10