Work

Marketing Management 15e Global Edition

Year: 2018

Type: article

Authors: Kotler, Keller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3130081263

FWCI: 7.156

Cites:

Cited by: 70

Related to: 10