Work

Purchase intention for green brands among Pakistani millennials

Year: 2021

Type: article

Study design: Observational Study

Source: Social Responsibility Journal

DOI: 10.1108/srj-08-2020-0341

Authors: Muhammad Talha Salam, Katherine Taken Smith, Faria Mehboob

Institutions: National University of Computer and Emerging Sciences, Texas A&M University – Corpus Christi

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3130181882

FWCI: 7.583

Cites: 59

Cited by: 46

Related to: 10