Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials
Year: 2021
Type: article
Study design: Observational Study
Source: Journal of Asia Business Studies
Authors: Khan Md Raziuddin Taufique, Shahidul Islam
Institutions: Curtin University, BRAC University, University of Dhaka
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3130200728