Work

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

Year: 2021

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-021-00233-x

Authors: Marta Frasquet-Deltoro, Alejandro Molla-Descals, Maria-Jose Miquel-Romero

Institution: Universitat de València

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Ministerio de Ciencia, Innovación y Universidades, Agencia Estatal de Investigación

Awards: G3441806529, G7140687778, G8447884428

OpenAlex ID: W3130331978

FWCI: 5.055

Cites: 66

Cited by: 30

Related to: 10