Work

Introduction to advertising and promotion : an integrated marketing communications perspective

Year: 1995

Type: book

Source: Irwin eBooks

Authors: George E. Belch, Michael A. Belch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3130903892

FWCI: 27.62

Cites:

Cited by: 205

Related to: 10