Work

How customer experience incongruence affects omnichannel customer retention: The moderating role of channel characteristics

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102487

Authors: Wei Gao, Wenqian Li, Hua Fan, Xingping Jia

Institutions: Southwest University, Shanghai International Studies University, Hubei University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Shanghai International Studies University

OpenAlex ID: W3131122250

FWCI: 14.48

Cites: 58

Cited by: 93

Related to: 10