Work

Maximizing what? The effect of maximizing mindset on the evaluation of product bundles

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.02.025

Authors: Lan Xia, Nada Nasr Bechwati

Institution: Bentley University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131391902

FWCI: 2.528

Cites: 61

Cited by: 19

Related to: 10