Work

Structural topic modelling segmentation: a segmentation method combining latent content and customer context

Year: 2021

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2021.1880464

Authors: Jorge E. Fresneda, Thomas A. Burnham, Chelsey H. Hill

Institutions: New Jersey Institute of Technology, University of Nevada, Reno, Drexel University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131522431

FWCI: 3.677

Cites: 50

Cited by: 30

Related to: 10