Work

Customer Co-Creation

Year: 2017

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781315088754-4

Authors: Matthew S. O’Hern, Aric Rindfleisch

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131571370

FWCI: 70.92

Cites: 76

Cited by: 199

Related to: 10